Behind the Screens, Hollywood Goes Hypercommercial
Hollywood Goes Hypercommercial
2000-01-01 | 37 minutes
Plot Summary
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Cast
Recommendations
Similar Movies
-
It's Always About the Story: Conversations with Alan Ladd, Jr.
-
Olive Thomas: The Most Beautiful Girl in the World
-
Robin Williams: Come Inside My Mind
-
Will Williams - Dem Meister über die Schulter geschaut
-
John Farrow: Hollywood’s Man in the Shadows
-
City at Night
-
The Get Lost Losers
-
Le phénomène Godlywood : quand l'Église fait son cinéma !
-
The Love Goddesses
-
The Bill Murray Stories: Life Lessons Learned from a Mythical Man
-
Hollywood Uncensored
-
Dive, Dive, Dive! with Robert Llewellyn
-
Dream Me Up Scotty!
-
The Merchants of Cool
-
In Dispute: Lively v. Baldoni
-
Lee Marvin: A Personal Portrait by John Boorman
-
Twiggy
-
Tab Hunter Confidential
-
Advertising and the End of the World
-
Something's Happening