Behind the Screens, Hollywood Goes Hypercommercial
Hollywood Goes Hypercommercial
2000-01-01 | 37 minutes
Plot Summary
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Cast
Recommendations
Similar Movies
-
Jack L. Warner: The Last Mogul
-
Generation Sputnik
-
Hollywood Ghost Stories
-
In the Shadow of Hollywood: Race Movies and the Birth of Black Cinema
-
It Conquered Hollywood! The Story of American International Pictures
-
Helvetica
-
If You're Not in the Obit, Eat Breakfast
-
Round About Hollywood
-
Almodóvar, todo sobre ellas
-
The Atomic Cafe
-
Showbiz Goes to War
-
Gene Tierney: A Forgotten Star
-
Greetings From Planet Smurf
-
Afro Promo
-
Adam Sandler: Funny Guy
-
Alone In Movie Theater
-
Kim Dotcom: Caught in the Web
-
California Dreams
-
kid 90
-
Busby Berkeley: A Journey with a Star