Plot Summary

March 11th, 2002. John R. takes the head of security and 17 others hostage in Amsterdam biggest skyscraper. John R. demands to speak with the Philips head of Sound&Vision. His goal is to warn people about a large-scale fraud, aimed at brainwashing consumers by means of widescreen TV sets. In the film, we find out about John's preliminary frustrations, his bizarre encounter with Philips head of Sound&Vision Gerard Wesselinck, their impossible friendship, rivalry and John's armed attempt to force the executive to do penance in public.